As a graphic designer, creating artwork for Cupcake Theater’s Los Angeles production of “The Little Mermaid” was an exciting challenge. The play tells the classic story of a beautiful, brave mermaid who longs to find true love and happiness on a forbidden land above her underwater kingdom.

My job was to design the video backgrounds and marketing materials for the play. I wanted to bring the audience into the world of the mermaid and give them a sense of underwater magic. After extensive research on the underwater world, I created a mesmerizing underwater world comprised of vibrant colors, moving lights, and glittery particles. The imagery was combined with enchanting music to really transport you into the heart of this classic fairy tale.

 The marketing materials also had to reflect the rich underwater world and allow audience members to envision themselves as part of the experience. Utilizing rich colors, textures and the magic of photoshop, I crafted powerful visuals that showcased the play’s vibrant characters and brought their underwater story to life. By establishing a mesmerizing visual identity, I was able to draw in viewers and draw them in to the show.